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Hi Sari, thank you for sharing your insights and ideas through this newsletter which I recently discovered.

I am particularly interested in the intersection between *curation*, *knowledge management* and *community* and your writings about this topic and your startup project have further cuaght my attention.

In this issue of your newsletter you write: "Startupy is a community-curated search engine for meaningful insights across a long tail of culturally relevant topics. Zero SEO BS - just a delightful library of human-curated content, topics, people, and companies, all organized based on their connections, and made searchable.

How can I make it better?"

I think you can make this pitch/description for Startupy a lot better by:

a) integrating the WHO, you are doing this for, and

b) for what PURPOSE

I see that these two critical elements are missing, leaving me asking whether the stuff in Startupy is actually relevant to me and the objectives I am after.

In particular: "meaningful insights across a long tail of culturally relevant topics" is way too broad a description to convey any useful meaning.

Before (elsewhere) you have used this slightly different version:

"a community-powered database for startup knowledge, organized associatively."

That's a tiny bit better as it highlights something about the *source* (community) and the *focus* (startup knowledge).

The issue is that "startup knowledge" is a very broad term, it includes an infinite number of potential sub-topics and it is presently difficult to exactly define where the perimeter of this interest area exactly ends.

I believe that the more you are able to refine and focus the WHO (developers are a very different group than writers or community builders) and the associated GOAL/PURPOSE, the more appealing your tool will be.

What's your take on these two key points?

All the best Sari.

Robin

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