Brands like Modern Fertility and Glossier are building communities. Small, interest-based digital micro-communities like Wana and Diem are being birthed every day. IRL member clubs like Ethel’s Club and The Wonder are growing. And a big wave of startups to support these communities is emerging.
Broadly speaking, I segment them into three archetypes:
I wrote a post about it here and would love to hear your thoughts on the future of communities, IRL member clubs, digital micro-communities, and any related thoughts (including the long-term impact of COVID19 on IRL communities).